• Supermarket Share By Brand

    Value and Volume distribution of each brand of a particular product among the supermarkets as a percentage of each supermarket.

  • Brand Share

    Volume and Valve shares of brands belonging to a particular product category for a selected time period.

  • Product Penetration

    The proportions of consumers who have purchased a particular brand at least once during a selected time period.

  • Frequency of Purchase

    The proportions of consumers who purchased the product / brand once, twice, thrice, etc., during a selected period of time.

  • Average Supermarket Basket

    The total amount spent by an average consumer during a selected period of time.

  • Shopping Basket

    What does a consumer purchase from a supermarket at a visit.

  • Supermarket Share By Brand

    Value and Volume distribution of each brand of a particular product among the supermarkets as a percentage of each supermarket.
  • Brand Share

    Volume and Valve shares of brands belonging to a particular product category for a selected time period.
  • Product Penetration

    The proportions of consumers who have purchased a particular brand at least once during a selected time period.
  • Frequency of Purchase

    The proportions of consumers who purchased the product / brand once, twice, thrice, etc., during a selected period of time.
  • Average Supermarket Basket

    The total amount spent by an average consumer during a selected period of time.
  • Shopping Basket

    What does a consumer purchase from a supermarket at a visit.